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About Us

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896 New Britain Ave
Hartford, CT 06106

About The Company

House of Flora Flower Market, Inc. roots go deep Richard Brancifort has 3 generations of flowers in his blood. Nearly a century ago Santo Branciforte stuffed 12 dollars in his pocket boarded the SS Germania in Sicily and made the long trip across the ocean Sam settled in Cromwell, CT and eventually took a job at A.N. Pierson Greenhouses years later he set out to open his own business and built a greenhouse in Cromwell. They opened up the greenhouse on a shoestring. In the 1920‘s one legendary family tale goes: Sam paid a fellow Italian immigrant $50.00 for a horse despite the sellers repeated caveats in broken English that the horse "no looka to good". The animal seemed fine to Sam, but on the ride home, the horse clipped the side of Sam’s barn knocking him off. Sam discovered the horse was nearly blind. He confronted the seller "Sam!" his friend replied I told you the horse "no looka to good!" Richard Branciforts’ father grew up in the flower business but he preferred the retail end. After WWII Alfred Brancifort Senior and his wife Edith, took a crash course in floral design in New York City. Borrowed money under the GI bill and in 1947 after dropping the "e" in his last name opened Brancifort The Florist in a storefront on Arch Street in New Britain, CT. Richard shadowed his dad around the store and even joined him on business trips to New York in his youth. Brancifort Florist stood in its current location for 38 years. Richard opened up House of Flora in August of 1974. It is at its current location at 896 New Britain Ave Hartford, CT


House of Flora Flower Market, LLC

896 New Britain Ave

West Hartford,CT 06106

Store Hours:

Our shop is open from 8:00 a.m. to 5:30 p.m., Monday through Friday and from 9:00 a.m. to 4:30 p.m. on Saturday. We are closed on Sundays, except for funeral work ordered Saturday. In case of an emergency, call (860) 250-9928. To help assure on-time delivery during the busy holiday season, place your order at least one day prior to the following major holidays: Thanksgiving Day, Christmas Day, New Year's Day, Valentine's Day, Easter, Administrative Professionals Week, Mother's Day, Memorial Day and Labor Day. Our shop will always be closed on the following holidays: Thanksgiving Day, Christmas Day, New Year’s Day, Memorial Day, Father's Day, Independence Day and Labor Day.

Areas Served

Our shop serves the following areas:*Avon, Bloomfield, East Hartford, Farmington, *Glastonbury, *South Glastonbury, Hartford, New Britian, Newington, Rocky Hill, West Hartford, Wethersfield, and Windsor. *Minimum purchases forty dollars plus $10 delivery charge.

We also deliver to the following facilities
Abbington Of Newington Adrc
Ahern Funeral Home Inc Alberta Manor Rest Home
Armsmear Avery Heights Healthcare Ctr
Bacon Congregate Housing Bel-Air Manor
Benjamin J Callahan Funeral Hm Blue Hills Hospital
Brookview Health Care Facility Canterbury
Cedar Mountain Commons Cedarcrest Regional Hospital
Chatfield Chelsea Place Health Care Ctr
Connecticut Children's Med Ctr Connecticut Children's Medical
Court Of Saint James Ct Funeral Directors
Ct Multispecialty Group D'esopo Funeral Chapel
D'esopo Resource Ctr For Loss De Leon Funeral Home
Dignified Endings Dillon-Baxter Funeral Home
Ellis Manor Farley-Sullivan Funeral Home
Fernwood Manor Rest Home Inc Fernwood West
First Village Fisette-Batzner Funeral Home
Greater Hartford Funeral Svc Greenwood Health Ctr
Hamilton Heights Place Hartford Hospital
Haven Health Care Hebrew Funeral Assn Inc
Hebrew Home & Hospital Holiday
Horace Bushnell Congregate Hm Hospital Radiology Collection
Hughes Health & Rehabilitation Immanuel House
Institute Of Living Institute Of Living-Treatment
James T Pratt Funeral Svc Jefferson House
L R Lewis Funeral Home Mc Aulery
Mediplex Of Newington Mediplex Of Wethersfield
Mercyknoll Inc Molloy Funeral Home
Nathan Hale Senior Ctr National Health Care Assoc Inc
Newington Memorial Funeral Hm Newkirk & Whitney Funeral Home
Rehabilitation Hospital Of Ct Retirement Plan Solutions
Riverside Health & Rehab Ctr Saint Francis Emergency
Saint Francis Hospital & Med Sheehan-Hilborn-Breen Funeral
St Elizabeth Health Ctr St Elizabeth Manor
St Francis Care St Francis Hospital & Med
Sterling Manor Inc Sullivn-Farley Funeral Home
Summerwood At University Park Sunrise Assisted Living West
Talarski's Taylor & Modeen Funeral Home
Ten Marshall House Tracy Manor
Trinity Hill Care Ctr Tuscan Brotherhood Homes Inc
University Of Ct Health System Waszkelewicz Funeral Home
Weinstein Mortuary Westway Manor Inc

Specialty Services


We specialize in the following services:
  • Large inventory of fresh flowers
  • Tropicals
  • Plants
  • European/dish gardens
  • Contemporary and traditional arrangements
  • High-style Funeral Arrangements
  • Weddings
  • Extensive gift line
  • Greeting cards
  • Candles

    We Specialize In Funeral Flower Displays!


Contact Information

If you have any questions or need more information, please contact us by email at or directly, for local calls at (860)953-5672 or toll free at (800)873-5672. We're always here to serve you and make your flower-sending experience a pleasure. 

Delivery Policy

A local delivery fee of $10.00 will be added to each order, for each address. (For deliveries outside our local delivery area, this fee may vary.)

U.S. orders must be received before 11:00 a.m in the recipient's time zone to assure same-day delivery. Orders received after that time will be delivered the following day.

We will do our best to accommodate deliveries at specific times of day, but we cannot guarantee it. We are unable to make deliveries on Sundays, deliveries requested on this day will be delivered the following business day.

Delivery of orders to rural route addresses or cemeteries cannot be guaranteed. We will be happy to accept your international orders if you call our shop directly. We are unable to accept international orders over the Internet.

Payment Options

  • We accept the following payment methods: 
  • Visa 
  • MasterCard
  • Discover/NOVUS 
  • American Express 
  • House Account
  • Pay on pick up

Substitution Policy

Occasionally, substitutions may be necessary to create your bouquet due to the availability of certain flowers in various parts of the country. Care is taken to maintain the style, theme and color scheme of the arrangement, using flowers of equal value. Additionally, the substitution of certain keepsake items may be necessary due to increased demand, especially during major holidays. In single-flower arrangements, such as an all rose bouquet, or orchids, we will make every attempt to match the flower type, but may substitute with another color.

Privacy Policy

This privacy statement has been created in order to demonstrate our firm commitment to protecting customer privacy.

Information We Collect

If you open an account on our site or make a purchase, we need your contact information including your name, e-mail address and mailing address to complete your transaction.

When you visit our website, we also collect some basic information that does not identify individual users. We use this information to determine our users demographics and interests, so that we can better understand and serve our users.


Cookies are small files which store certain information about your activity on the website and are stored on your computers hard drive. Our cookies do not contain any personally identifying information. We use cookies to let us know that you are a prior customer, so that you dont have to reenter information you gave us on your prior visits. Most web browsers automatically accept cookies, but most allow you to instruct your browser to prevent the use of cookies. However, if you disable cookies, you will not be able to use certain features of this website.

Our Use and Disclosure of Your Information

When opening an account or making a purchase, you have an opportunity to opt-in or opt-out from receiving emails from us. If you opt-in to receive information from us, we may use your purchase history, contact information and other registration information to provide you with more relevant information and email content. We may send emails to our users regarding changes in our services or other information we believe will be of interest to our users. If you prefer not to receive these emails, you can send us an email with the subject line no emails or reply to our email with the subject line no emails.

If you send us personal correspondence, such as emails or letters, or if other users or third parties send us correspondence about your activities on our site, we may collect such information. We may use that information and other information that we obtain from your use of our site to resolve disputes, troubleshoot problems and enforce our agreement for Terms of Use.

We may share aggregate statistics about our sales, traffic patterns and related site information with other businesses, but these statistics will include no personally identifying information.

We may share your information with Teleflora and other reputable vendors for the purpose of sending out special offers via email and/ or in connection with the services provided by our site such as the delivery of flowers. Your information will not be shared for any other purpose and will be kept secured.

We cannot ensure that all of your private communications and other personally identifiable information will never be disclosed in ways not otherwise described in this Privacy Statement. For example, we may be required to disclose information to the government or third parties under certain circumstances, or third parties may unlawfully intercept or access transmissions or private communications. We can (and you authorize us to) disclose any information about you to law enforcement or other government officials as we, in our sole discretion, believe necessary or appropriate in connection with an investigation of fraud, intellectual property infringements, or other activity that may be illegal or may expose us to legal liability.


This site has security measures in place to protect the loss, misuse and alteration of the information under our control.

All user credit card information is securely communicated using secure socket layer (SSL) software, which is the industry standard and among the best software available for secure commerce transactions.

All user information stored on our server is stored in an encrypted format. Notwithstanding these efforts, we caution you that perfect security does not exist on the Internet.

Linked Sites

If this site contains any links to other websites, we are not responsible for the privacy practices or the content of such websites.

Changes to Privacy Statement; Consent

We may update this Privacy Statement from time to time. You should check this page periodically for changes. By using our site, you consent to the collection and use of your information by us as described in this Privacy Statement.

Questions and Comments

We welcome your questions and comments about this Privacy Statement.